Six years ago, when I joined Binance, I have been pondering this sentence: “Exchange the world”.
What exactly is Exchange the world? At first, it seemed to me more like a grand brand expression. But over the years working at Binance, I increasingly feel that it is not a slogan, but a process where a team solves problems every day, refines products, and pushes user experience forward.
In 2020, Binance P2P, BNB Smart Chain, Launchpool, and Binance Earn were successively refined: users are not only trading, but can also buy crypto with lower thresholds, enter the on-chain world, and manage asset yields.
In 2021, Auto-Invest and Binance Pay helped more ordinary users understand that crypto is not just volatility and trading; it can also be long‑term allocation, daily payments, and a part of real life.
In 2022, Binance Feed launched, later upgraded to Binance Square, allowing users not only to trade on the platform but also to obtain information, express opinions, and connect with the community.
In 2023, Binance Web3 Wallet launched. At that time, people said the wallet was still not convenient enough. What I saw was the product‑research team truly collecting feedback everywhere and polishing the experience step by step: lowering the mnemonic phrase barrier, optimizing on‑chain interactions, and bridging CeFi and DeFi entry points. That same year, Copy Trading launched, enabling more new users to lower the market‑understanding barrier by observing and following experienced traders.
In 2024, Megadrop and HODLer Airdrops launched. Binance linked Simple Earn, BNB holdings, Web3 Wallet, and early‑project opportunities, allowing users to participate in early industry bonuses in a more systematic and transparent way.
By 2025, Binance Alpha further turned “early project discovery” into a product experience that users can truly engage with. Official data shows that in 2025, more than 13.2 million Binance users entered the Web3 ecosystem through Binance Web3 Wallet, cumulatively completing over $546.7 billion in transactions. To me, this is a concrete evolution: areas once criticized by users have become points of user choice and data validation.
Senior sister @heyibinance once said: “The strongest opponent is actually oneself; Binance also needs to defeat itself to evolve.”
Every day working at Binance, I can feel that our team is indeed doing this: listening, being pragmatic, iterating quickly, constantly overturning our previous selves. When users say something is not good, we look, ask, and change; when the market shifts, we rethink how the product should serve users; the industry …