Ice Open Network (ION)

💫 Community Update

Last week, we shared the first campaign data from the controlled launch.

At that point, we had already managed to optimize our average cost per lead from $8.26 to under $3.50 across Tier 1 markets.

That was already a strong signal.

Since then, the numbers have improved even further.

Across the campaigns, we have now pushed the average cost per lead to under $2.50.

Even more important, one of the campaigns is showing exceptional potential, with leads coming in at around $1 each.

For developer-focused campaigns, especially in competitive markets, this is a very encouraging result.

It means the message is starting to work.

It means the audience understands the problem.

It means the product is being received well.

And it means the direction we chose has real demand behind it.

The feedback received so far confirms what we believed from the beginning:

Developers need better tools that help them move faster, reduce friction, and improve their workflow without forcing them to completel